Gear built for four seasons.

Stories about overlooked places.

Community made through movement.

Made for the middle.

Free shipping on orders over $60Free shipping on orders over $60Free shipping on orders over $60Free shipping on orders over $60Free shipping on orders over $60Free shipping on orders over $60Free shipping on orders over $60Free shipping on orders over $60Free shipping on orders over $60Free shipping on orders over $60Free shipping on orders over $60Free shipping on orders over $60Free shipping on orders over $60Free shipping on orders over $60Free shipping on orders over $60Free shipping on orders over $60Free shipping on orders over $60Free shipping on orders over $60Free shipping on orders over $60Free shipping on orders over $60Free shipping on orders over $60Free shipping on orders over $60Free shipping on orders over $60Free shipping on orders over $60
summer collection '26

Shop the gear

Filter by category
$35.00
Elk
The Rally Hat

The Rally Hat

COST: $35.00

COLOR: Elk

The Rally Hat

$35.00
Dune Grass
The Rally Hat

The Rally Hat

COST: $35.00

COLOR: Dune Grass

The Rally Hat

$35.00
Superior
The Rally Hat

The Rally Hat

COST: $35.00

COLOR: Superior

The Rally Hat

$35.00
Basalt
The Rally Hat

The Rally Hat

COST: $35.00

COLOR: Basalt

The Rally Hat

$35.00
Sunrise
The Rally Hat

The Rally Hat

COST: $35.00

COLOR: Sunrise

The Rally Hat

$35.00
Birch
The Rally Hat

The Rally Hat

COST: $35.00

COLOR: Birch

The Rally Hat

$30.00
Basalt
Rally Visor

Rally Visor

COST: $30.00

COLOR: Basalt

Rally Visor

$30.00
Birch
Rally Visor

Rally Visor

COST: $30.00

COLOR: Birch

Rally Visor

$30.00
Sunrise
Rally Visor

Rally Visor

COST: $30.00

COLOR: Sunrise

Rally Visor

$30.00
Superior
Rally Visor

Rally Visor

COST: $30.00

COLOR: Superior

Rally Visor

$60.00
Dusty Sage
Basin Hoodie

Basin Hoodie

COST: $60.00

COLOR: Dusty Sage

Basin Hoodie

$60.00
Sky
Basin Hoodie

Basin Hoodie

COST: $60.00

COLOR: Sky

Basin Hoodie

$30.00
Sand
Everyday Tank

Everyday Tank

COST: $30.00

COLOR: Sand

Everyday Tank

$30.00
Olive
Everyday Tank

Everyday Tank

COST: $30.00

COLOR: Olive

Everyday Tank

$30.00
Grey
Everyday Tank

Everyday Tank

COST: $30.00

COLOR: Grey

Everyday Tank

The Midcoaster Log

Stories from the Middle

Field notes, local guides, and dispatches from the Great Lakes region

A Weekend in the Northwoods: Winter, Boulder Junction, the Birkie, and an Elk
places

A Weekend in the Northwoods: Winter, Boulder Junction, the Birkie, and an Elk

Two couples. A cabin in Winter, Wisconsin. Boulder Junction. The Birkie. And an elk that changed the whole weekend.

March 2026
Where to Find Us in Wisconsin in 2026
events

Where to Find Us in Wisconsin in 2026

February 2026
The Northwoods Guide
field guide

The Northwoods Guide

March 2026