Midcoasters | Made for the Middle. Built for the Great Lakes.

Gear built for four seasons.

Stories about overlooked places.

Community made through movement.

Made for the middle.

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winter collection '26

Shop the gear

Black Hoodie — Back

Midcoaster Hoodie

COST: $50.00

MATERIAL: Cotton

COLOR: Black

Midcoaster Hoodie

Dusty-Sage Hoodie — Back

Midcoaster Hoodie

COST: $50.00

MATERIAL: Cotton

COLOR: Dusty Sage

Midcoaster Hoodie

Navy Performance Hoodie — Front

Midcoaster Performance Hoodie

COST: $50.00

MATERIAL: Polyester

COLOR: Navy

Midcoaster Performance Hoodie

Sand Performance Hoodie — Front

Midcoaster Performance Hoodie

COST: $50.00

MATERIAL: Polyester

COLOR: Sand

Midcoaster Performance Hoodie

Olive Everyday Beanie — Front

Everyday Beanie

COST: $28.00

COLOR: Olive

Everyday Beanie

Latte Everyday Beanie — Front

Everyday Beanie

COST: $28.00

COLOR: Latte

Everyday Beanie

Black Fisherman Beanie — Front

Fisherman Beanie

COST: $28.00

MATERIAL: Acrylic

COLOR: Black

Fisherman Beanie

Crimson Fisherman Beanie — Front

Fisherman Beanie

COST: $28.00

MATERIAL: Acrylic

COLOR: Crimson

Fisherman Beanie

MKE Vintage Pom Beanie — Front

Vintage Pom Beanie

COST: $35.00

MATERIAL: Acrylic

COLOR: MKE

Vintage Pom Beanie

Stone Vintage Pom Beanie — Front

Vintage Pom Beanie

COST: $35.00

MATERIAL: Acrylic

COLOR: Stone

Vintage Pom Beanie

Black Crewneck — Front

Midcoaster Crewneck

COST: $50.00

MATERIAL: Cotton

COLOR: Black

Midcoaster Crewneck

Army Green Crewneck — Front

Midcoaster Crewneck

COST: $50.00

MATERIAL: Cotton

COLOR: Army Green

Midcoaster Crewneck

The Midcoaster Log

Stories from the Middle

Field notes, local guides, and dispatches from the Great Lakes region

Where to Find Us in Wisconsin in 2026

Where to Find Us in Wisconsin in 2026

Six events. Four seasons. All in Wisconsin.

February 17, 2026

CALENDAR

What's Happening

Upcoming events worth marking on your calendar

27–28February 2026Multi-dayWorld's Longest Weenie RoastSnowmobile drag races, NAS*SLED oval track racing, and the actual world-record longest line of hot dog cookers — all on frozen Lake Namakagon. Thousands show up. Proceeds benefit local first responders.Learn More →28February 2026SaturdayFat Bike BirkieNorth America's premier on-snow fat bike event. Three distances on the professionally groomed Birkie Trail — Big Fat 47K, Half Fat 21K, and Fun Fat 10K. Voted #1 fat bike event in the Midwest.Learn More →28February 2026SaturdayFlannelfestChannel your inner lumberjack. 90+ craft beers, the Lazy Man Run, a homebrew competition, and a sea of flannel. VIP and general admission available. 21+.Learn More →07March 2026SaturdayShamrock ShuffleMilwaukee's biggest St. Patrick's Day event. 10,000+ people across four neighborhoods — Brady Street, Water Street, Third Street, and Walker's Point. Live Irish music, DJs, and $123,000+ donated to charity since 2010. 21+.Learn More →