Midcoasters | Made for the Middle. Built for the Great Lakes.

Gear built for four seasons.

Stories about overlooked places.

Community made through movement.

Made for the middle.

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fall/winter collection '26

Shop the gear

Midcoaster Hoodie in Black — front, left-chest MC mark

Midcoaster Hoodie

COST: $60.00

MATERIAL: Cotton

COLOR: Black

Midcoaster Hoodie

Midcoaster Hoodie in Ivory — front, left-chest MC mark

Midcoaster Hoodie

COST: $60.00

MATERIAL: Cotton

COLOR: Ivory

Midcoaster Hoodie

Midcoaster Hoodie in Dusty Sage — front, left-chest MC mark

Midcoaster Hoodie

COST: $60.00

MATERIAL: Cotton

COLOR: Dusty Sage

Midcoaster Hoodie

Midcoaster Hoodie in Duck Camo (limited edition) — front, left-chest MC mark

Midcoaster Hoodie

COST: $70.00

MATERIAL: Cotton

COLOR: Duck Camo

Midcoaster Hoodie

Olive Everyday Beanie — Front

Everyday Beanie

COST: $28.00

COLOR: Olive

Everyday Beanie

Latte Everyday Beanie — Front

Everyday Beanie

COST: $28.00

COLOR: Latte

Everyday Beanie

Black Fisherman Beanie — Front

Fisherman Beanie

COST: $28.00

MATERIAL: Acrylic

COLOR: Black

Fisherman Beanie

Crimson Fisherman Beanie — Front

Fisherman Beanie

COST: $28.00

MATERIAL: Acrylic

COLOR: Crimson

Fisherman Beanie

MKE Vintage Pom Beanie — Front

Vintage Pom Beanie

COST: $35.00

MATERIAL: Acrylic

COLOR: MKE

Vintage Pom Beanie

Stone Vintage Pom Beanie — Front

Vintage Pom Beanie

COST: $35.00

MATERIAL: Acrylic

COLOR: Stone

Vintage Pom Beanie

Midcoaster Crewneck in Asphalt — front, left-chest MC mark

Midcoaster Crewneck

COST: $60.00

MATERIAL: Cotton

COLOR: Asphalt

Midcoaster Crewneck

Midcoaster Crewneck in Army — front, left-chest MC mark

Midcoaster Crewneck

COST: $60.00

MATERIAL: Cotton

COLOR: Army

Midcoaster Crewneck

Midcoaster Crewneck in Brown — front, left-chest MC mark

Midcoaster Crewneck

COST: $60.00

MATERIAL: Cotton

COLOR: Brown

Midcoaster Crewneck

Midcoaster Heavyweight Tee in Black — front, left-chest MC mark

Midcoaster Heavyweight Tee

COST: $35.00

COLOR: Black

Midcoaster Heavyweight Tee

Midcoaster Heavyweight Tee in Ivory — front, left-chest MC mark

Midcoaster Heavyweight Tee

COST: $35.00

COLOR: Ivory

Midcoaster Heavyweight Tee

Basin Hoodie

Basin Hoodie

COST: $60.00

COLOR: Dusty Sage

Basin Hoodie

Basin Hoodie

Basin Hoodie

COST: $60.00

COLOR: Sky

Basin Hoodie

Field Guides

Know where you're going

Season-by-season guides to the places that define the Great Lakes

The Cross-country skiing Guide

The Cross-country skiing Guide

The Lake Michigan Circle Tour Guide

The Lake Michigan Circle Tour Guide

The Northwoods Guide

The Northwoods Guide

Explore all field guides

The Midcoaster Log

Stories from the Middle

Field notes, local guides, and dispatches from the Great Lakes region

What Is the Birkie? A First-Timer's Guide to the American Birkebeiner (2027)

What Is the Birkie? A First-Timer's Guide to the American Birkebeiner (2027)

The Birkie, Korte and Prince Haakon compared, with 2027 dates, costs and how a first-timer gets to the start.

A Weekend in the Northwoods: Winter, Boulder Junction, the Birkie, and an Elk

A Weekend in the Northwoods: Winter, Boulder Junction, the Birkie, and an Elk

Where to Find Us in Wisconsin in 2026

Where to Find Us in Wisconsin in 2026