Made for The MiddleMidcoasters

Gear built for four seasons.

Stories about overlooked places.

Community made through movement.

Made for the middle.

winter collection '26

Shop the gear

$50.00
Black
Black Hoodie — Back

Midcoaster Hoodie

COST: $50.00

MATERIAL: Cotton

COLOR: Black

Midcoaster Hoodie

$50.00
Dusty Sage
Dusty-Sage Hoodie — Back

Midcoaster Hoodie

COST: $50.00

MATERIAL: Cotton

COLOR: Dusty Sage

Midcoaster Hoodie

$50.00
Navy
Navy Performance Hoodie — Front

Midcoaster Performance Hoodie

COST: $50.00

MATERIAL: Polyester

COLOR: Navy

Midcoaster Performance Hoodie

$50.00
Sand
Sand Performance Hoodie — Front

Midcoaster Performance Hoodie

COST: $50.00

MATERIAL: Polyester

COLOR: Sand

Midcoaster Performance Hoodie

$28.00
Olive
Olive Everyday Beanie — Front

Everyday Beanie

COST: $28.00

COLOR: Olive

Everyday Beanie

$28.00
Latte
Latte Everyday Beanie — Front

Everyday Beanie

COST: $28.00

COLOR: Latte

Everyday Beanie

$28.00
Black
Black Fisherman Beanie — Front

Fisherman Beanie

COST: $28.00

MATERIAL: Acrylic

COLOR: Black

Fisherman Beanie

$28.00
Crimson
Crimson Fisherman Beanie — Front

Fisherman Beanie

COST: $28.00

MATERIAL: Acrylic

COLOR: Crimson

Fisherman Beanie

$35.00
MKE
MKE Vintage Pom Beanie — Front

Vintage Pom Beanie

COST: $35.00

MATERIAL: Acrylic

COLOR: MKE

Vintage Pom Beanie

$35.00
Stone
Stone Vintage Pom Beanie — Front

Vintage Pom Beanie

COST: $35.00

MATERIAL: Acrylic

COLOR: Stone

Vintage Pom Beanie

$50.00
Black
Black Crewneck — Front

Midcoaster Crewneck

COST: $50.00

MATERIAL: Cotton

COLOR: Black

Midcoaster Crewneck

$50.00
Army Green
Army Green Crewneck — Front

Midcoaster Crewneck

COST: $50.00

MATERIAL: Cotton

COLOR: Army Green

Midcoaster Crewneck

The Midcoaster Log

Stories from the Middle

Field notes, local guides, and dispatches from the Great Lakes region

Where to Find Us in Wisconsin in 2026
events

Where to Find Us in Wisconsin in 2026

Six events. Four seasons. All in Wisconsin.

February 17, 2026
CALENDAR

What's Happening

Upcoming events worth marking on your calendar

Location: Cable to Hayward, WisconsinEvent type: Cross-Country Skiing
18–22February 2026Multi-dayAmerican Birkebeiner 2026North America's largest cross-country ski race. 50km from Cable to Hayward on the legendary Birkie Trail, finishing on snow-covered Main Street. 40,000 skiers and spectators descend on the Northwoods for a full week of racing.Learn More →
Location: Cedarburg, WisconsinEvent type: Winter Festival
21–22February 2026Multi-dayCedarburg Winter FestivalAprès-ski themed weekend in one of Wisconsin's most charming small towns. Bed races on frozen Cedar Creek, ice carving, dog-sled pull, vendor market, and 12,000+ people who refuse to hibernate.Learn More →
Location: Lake Namakagon, Cable, WisconsinEvent type: Winter Festival
27–28February 2026Multi-dayWorld's Longest Weenie RoastSnowmobile drag races, NAS*SLED oval track racing, and the actual world-record longest line of hot dog cookers — all on frozen Lake Namakagon. Thousands show up. Proceeds benefit local first responders.Learn More →
Location: American Birkebeiner Trailhead, Cable, WisconsinEvent type: Fat Tire Biking
28February 2026SaturdayFat Bike BirkieNorth America's premier on-snow fat bike event. Three distances on the professionally groomed Birkie Trail — Big Fat 47K, Half Fat 21K, and Fun Fat 10K. Voted #1 fat bike event in the Midwest.Learn More →
Location: Janesville, WisconsinEvent type: Beer Festival
28February 2026SaturdayFlannelfestChannel your inner lumberjack. 90+ craft beers, the Lazy Man Run, a homebrew competition, and a sea of flannel. VIP and general admission available. 21+.Learn More →
Location: Milwaukee, WisconsinEvent type: Community Event
07March 2026SaturdayShamrock ShuffleMilwaukee's biggest St. Patrick's Day event. 10,000+ people across four neighborhoods — Brady Street, Water Street, Third Street, and Walker's Point. Live Irish music, DJs, and $123,000+ donated to charity since 2010. 21+.Learn More →