Gear built for four seasons.

Stories about overlooked places.

Community made through movement.

Made for the middle.

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winter collection '26

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$50.00
Black
Black Hoodie — Back

Midcoaster Hoodie

COST: $50.00

MATERIAL: Cotton

COLOR: Black

Midcoaster Hoodie

$50.00
Dusty Sage
Dusty-Sage Hoodie — Back

Midcoaster Hoodie

COST: $50.00

MATERIAL: Cotton

COLOR: Dusty Sage

Midcoaster Hoodie

$50.00
Navy
Navy Performance Hoodie — Front

Midcoaster Performance Hoodie

COST: $50.00

MATERIAL: Polyester

COLOR: Navy

Midcoaster Performance Hoodie

$50.00
Sand
Sand Performance Hoodie — Front

Midcoaster Performance Hoodie

COST: $50.00

MATERIAL: Polyester

COLOR: Sand

Midcoaster Performance Hoodie

$28.00
Olive
Olive Everyday Beanie — Front

Everyday Beanie

COST: $28.00

COLOR: Olive

Everyday Beanie

$28.00
Latte
Latte Everyday Beanie — Front

Everyday Beanie

COST: $28.00

COLOR: Latte

Everyday Beanie

$28.00
Black
Black Fisherman Beanie — Front

Fisherman Beanie

COST: $28.00

MATERIAL: Acrylic

COLOR: Black

Fisherman Beanie

$28.00
Crimson
Crimson Fisherman Beanie — Front

Fisherman Beanie

COST: $28.00

MATERIAL: Acrylic

COLOR: Crimson

Fisherman Beanie

$35.00
MKE
MKE Vintage Pom Beanie — Front

Vintage Pom Beanie

COST: $35.00

MATERIAL: Acrylic

COLOR: MKE

Vintage Pom Beanie

$35.00
Stone
Stone Vintage Pom Beanie — Front

Vintage Pom Beanie

COST: $35.00

MATERIAL: Acrylic

COLOR: Stone

Vintage Pom Beanie

$50.00
Black
Black Crewneck — Front

Midcoaster Crewneck

COST: $50.00

MATERIAL: Cotton

COLOR: Black

Midcoaster Crewneck

$50.00
Army Green
Army Green Crewneck — Front

Midcoaster Crewneck

COST: $50.00

MATERIAL: Cotton

COLOR: Army Green

Midcoaster Crewneck

The Midcoaster Log

Stories from the Middle

Field notes, local guides, and dispatches from the Great Lakes region

A Weekend in the Northwoods: Winter, Boulder Junction, the Birkie, and an Elk
places

A Weekend in the Northwoods: Winter, Boulder Junction, the Birkie, and an Elk

Two couples. A cabin in Winter, Wisconsin. Boulder Junction. The Birkie. And an elk that changed the whole weekend.

March 2026
Where to Find Us in Wisconsin in 2026
events

Where to Find Us in Wisconsin in 2026

February 2026
The Northwoods Guide
field guide

The Northwoods Guide

March 2026
Around the Lakes

What's Happening in the Great Lakes

Races, competitions, festivals, markets, and things to do across the region

Location: West Allis, WisconsinEvent type: Outdoor Expo
06–08March 2026Multi-dayMilwaukee Journal Sentinel Sports ShowWisconsin's longest-running outdoor recreation show returns for its 85th year. Three days of outdoor and lifestyle exhibitors, fishing demos at the 5,000-gallon Hawg Trough, the legendary Trout Pond, Timberworks Lumberjack Show, archery tournaments, and seminars from industry experts. 100+ exhibitors at Wisconsin State Fair Park.Learn More →
Location: Milwaukee, WisconsinEvent type: Running
07–08March 2026Multi-dayPettit Indoor Marathon & Half MarathonRun a marathon inside an Olympic speed skating arena. The Pettit Indoor Marathon & Half Marathon is one of the most unique races in the country — laps around the 400m oval at Milwaukee's Pettit National Ice Center. Half marathon and relay on Saturday, full marathon on Sunday. Limited to 130 runners per event. Benefits the Pettit National Ice Center.Learn More →
Location: Milwaukee, WisconsinEvent type: Community Event
07March 2026SaturdayShamrock ShuffleMilwaukee's biggest St. Patrick's Day event. 10,000+ people across four neighborhoods — Brady Street, Water Street, Third Street, and Walker's Point. Live Irish music, DJs, and $123,000+ donated to charity since 2010. 21+.Learn More →
Location: Saukville, WisconsinEvent type: Seasonal Festival
14March 2026SaturdayMaple Sugarin' Festival at RiveredgeWisconsin's fifth season — maple sugarin' season — comes alive at Riveredge Nature Center. Hike through the maple forest, tap a tree, watch the evaporator turn sap into syrup, and try the Riveredge signature: pancakes, maple syrup, and a pickle. Live music, sap tea, maple sugar-rimmed beer for 21+, nature crafts, and a scavenger hunt through the sugarbush. All ages.Learn More →
Location: Wisconsin Dells, WisconsinEvent type: Outdoor Expo
27–29March 2026Multi-dayOpen Season Sportsman's Expo200 exhibitors of hunting, fishing, and outdoor gear take over the Kalahari Resort in the Dells. Trophy deer contest, archery range, Field-to-Fork cooking demos, and expert-led seminars all weekend. Family-friendly with contests, door prizes, and show-floor deals. Advanced adult tickets $10.Learn More →
Location: Waukesha, WisconsinEvent type: Running
29March 2026SundayThe TrailbreakerWaukesha's signature running event since 1993. Marathon, half marathon, 10K, 5K, kids 1K, and — new for 2026 — rucking distances. USATF-certified and Boston-qualifying. A community tradition that's raised over $200K for city parks, trails, and recreation programs through the Park Foundation of Waukesha.Learn More →